Become a Revenue Sharing Alliance (RSA)

As competition continues to erode margins on traditional banking products, few Financial Institutions have fully tapped the potential that resides in your market for merchant acquiring services. Through our Revenue Sharing Alliance (RSA) program, First Data can become your ally in offering the latest in merchant processing programs to your business and commercial customers. This program provides you with a sales force dedicated to your institution to help you leverage your brand name and market presence in an effort to attract and retain new customers, and increase your profitability.

The RSA program provides a complete offering that includes customer service, terminal help desk, marketing materials, equipment deployment and programming, merchant training and activiation, online transaction information, referral updates and reporting – allowing you to focus on core banking products and services.

Potential benefits in becoming an RSA:

• Increase earnings from ongoing revenues
• Grow deposits by capitalizing on your strong brand recognition and branch distribution system
• Reduce cost through First Data sales proficiency, experience and economies of scale – First Data assumes expenses, merchant liability (including fraud and chargebacks), and operational responsibility for the back office support functions (customer services, help-desk, etc.)
• Create a long-term alliance that can bring best-in-class sales, service, products, branding, distribution and pricing to your merchant business
• Access a professional dedicated First Data sales force that works branch referrals and cold calls on merchants in your current markets
• Reverse cross-sales opportunities with First Data back to your branch staff for core bank products and services