First Data

• The First Data Gift Card Program offers you optional bundles that include appealing card designs and promotional materials, online reporting through your merchant processing portal, and a welcome kit that includes proven marketing tips. Single form enrollment, intuitive POS messaging and program start-up within weeks make the solution easy to implement and manage. Gift cards represent a compelling opportunity for you to build customer loyalty and potentially generate increased revenue.

  71% of consumers spend more than the initial value of their gift cards*

  *Source: 2007 U.S. Gift Card Consumer Insights Survey, First Data.

  Help Your Business

  • Generate additional revenue upon redemption from recipients spending more than the value of the card
  • Receive higher margin purchases by persons redeeming the card
  • Improve brand exposure
  • Reduce cash returns
  • Earn interest from outstanding balances
  • Create easy online reporting
  • Increase security and improve reporting compared to gift certificates

  Help Your Customers

  • Give a gift that they love – your brand
  • Spend more at your stores
  • Experience an added convenience at your locations

  Features

  • Reload functionality that can help you create loyal customers
  • Affordable program bundles that include cards, signs, displays and more
  • Ability to create your own custom card designs or select from a large number of standard designs
  • Reporting that is available online, on your merchant processing statement, or through your terminalís receipt paper, making it easy to have information available when you need it
  • Welcome Kit that includes a merchant guide with proven marketing tips for implementing a successful gift card program

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