In order to withstand the effects of the recession and credit crisis, many card issuers have undertaken aggressive cost reduction programs -- but while this approach has allowed most to survive the turmoil, continuing to cut costs alone is not a sustainable long-term strategy. Investing for the future is not only desirable, but will very quickly become essential for the lending community, as consumers increasingly seek out products and issuers that can meet their emerging desires for greater control and flexibility. As such, understanding where to invest is critical, and investigating how the industry and consumer demand may change is integral to ensuring that investment will ultimately satisfy the objectives of the organization as well as the needs of its customers. 

Read this white paper to learn about four important opportunities for innovation and technological advancement in the credit card space.