Brazil / Change

Hybrid Cards

First Data has the innovative technology that will allow you to differentiate yourself in the market and offer customers an alternative for payment. We work closely with our customers to ensure a programme is developed to meet their specific needs for the marketplace and ensure their continued profitability.

In this suite

Hybrid Cards

Hybrid cards carry the brand of both the issuer and the retailer. The cards act as a private label card within the retail environment and as a general purpose credit card when used outside of the retailer. 

First Data Branded Hybrid Card Programmes provide end-to-end solutions for banks who are establishing offerings in partnership with retailers private label issuers, transitioning an existing programme with the credit card functionality and private label in the same card, compliant with the brands.

First Data Advantages

First Data offers you the benefit of the industry's most complete Hybrid Programmes. Our leading-edge functionality and product innovation, comprehensive Hybrid market research, best practices resources, industry-leading system reliability and fraud protection help drive the growth and success of your Hybrid Programme. The offering can also include the benefits of our loyalty programme.

Key Components

  • An assigned account management team comprised of industry experts that help you establish, manage and grow your hybrid programme
  • Industry leading consumer and hybrid market research; hybrid marketing best practices guide
  •  Expertise in client conversions: two dozen successfully completed including several of the industry’s largest
  • Advanced program management tools that help simplify the process of managing your hybrid campaigns

Broad selection of optional services including:

  • Integrated loyalty programme offerings
  • Multi-purse/multi-merchant
  • Fulfillment services: B2B/B2C
  • Acquiring solution
Products and services are subject to change without notice and may not be available in all regions. Restrictions may apply to certain services.