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Hybrid Cards

First Data has the innovative technology that will allow you to differentiate yourself in the market and offer your customers an alternative for payment. We work closely with our customers to ensure a hybrid card programme is developed to meet their specific needs and ensure their continued profitability.

In this suite

Hybrid Cards

Hybrid cards carry brands of both the issuer and the retailer.

First Data Hybrid Card Programmes provide end-to-end solutions to private label issuers who are establishing offerings or transitioning an existing program. With a Hybrid Card Programme your card will act as a private label card in the retail environment and as a general purpose credit card when used outside the retailer.   

First Data Advantages

First Data offers you the benefit of the industry's most complete Hybrid program. Our leading-edge functionality and product innovation, comprehensive market research, industry leading system reliability and fraud protection help drive the growth and success of your hybrid programme.

Key Components

  • An assigned account management team comprised of industry experts that help you establish, manage and grow your hybrid program
  • Industry leading consumer and hybrid market research; hybrid marketing best practices guide
  • Expertise in client conversions: two dozen successfully completed including several of the industry’s largest
  • Advanced program management tools that help simplify the process of managing your hybrid campaigns
  • Broad selection of optional services including:
    • Integrated Loyalty program offerings
    • Multi-purse/multi-merchant
    • Fulfillment services: B2B/B2C
    • Acquiring solution
Products and services are subject to change without notice and may not be available in all regions. Restrictions may apply to certain services.