For a preview of the research findings, listen to our 10 minute podcast. Also, click here to register to receive your executive summary of the research; indicate if you want the summary for retailers or financial institutions.
ATLANTA – Oct. 29, 2009 – First Data is extending its deep insight into the prepaid market with the publication this month of its brand new consumer research into the prepaid markets in Italy, UK, Germany and Austria.
For a preview of the research findings, listen to our 10 minute podcast and register for your executive summary now and indicate whether you would like to receive the summary for retailers or financial institutions.
Our research, which we believe is unique in its depth and scope across five card types, could influence your product and marketing strategies and help you create a more informed business case including:
• What prepaid products to sell by geography and market maturity
• Where to sell them – likely adoption by country
• How to sell them – encouraging propensity to purchase
• How to structure fees
• What value added services to offer
If you would like to receive an executive summary of our research later in November, please send your name, company and email address to lcoote@firstdatacorp.co.uk and indicate whether you would like to receive the summary for retailers or financial institutions.
About First Data
First Data powers the global economy by making it easy, fast and secure for people and businesses to buy goods and services using virtually any form of electronic payment. Whether the choice of payment is a gift card, a credit or debit card or a check, First Data securely processes the transaction and harnesses the power of the data to deliver intelligence and insight for millions of merchant locations and thousands of card issuers in 36 countries. For more information, visit www.firstdata.com.
Contact:
First Data
Leanne Coote
+44 (0)1268 296367
lcoote@firstdatacorp.co.uk