Traditional direct mail campaigns often deliver anemic response rates of less than one percent, and direct mail campaigns sweetened with discounts don't fare much better. Add a coupon to the message, and the response rate typically only rises to one percent. Meanwhile, mailing and printing costs continue to escalate. Businesses must clearly find more effective ways to get consumers' attention.

Learn how to improve the results of traditional direct marketing programs by enhancing them with prepaid incentive cards that often yield response rates many time higher than typical coupon-based campaigns.