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Products / For Retail / Gift & Incentive Card

Gift & Incentive Card

Work with a prepaid industry leader trusted by hundreds of the world’s top retail brands, tens of thousands of merchants nationwide and financial institutions across the globe. Leverage our leading-edge product innovation, comprehensive consultative services and industry-leading system reliability to help attract new customers, drive incremental revenue, build your brand and lower your costs.

In this suite

Global Merchant Gift Card Programme

Grow your business and your bottom line with one of the industry’s most complete gift card programmes.

Trusted by over 300 of the world’s top retail brands, First Data™ Merchant Branded Gift Card Programmes provide end-to-end solutions for merchants and retailers who are establishing gift card offerings or transitioning an existing programme.

First Data Advantages

With First Data, you can benefit from our experience in servicing hundreds of the world’s leading retail brands. Help drive the growth and success of your prepaid programme with our leading-edge functionality and product innovation. We offer comprehensive gift card market research and best practices resources as well as industry-leading system reliability and fraud protection.

Key Components

  • Expert account management team that helps you establish, manage and grow your gift card programme
  • Industry-leading consumer and gift card market research; gift card marketing best practices guide
  • Expertise in client conversions: 30+ successfully completed including several of the industry’s largest
  • Advanced program management tools to simplify your gift card campaigns’ management processes
  • Broad selection of optional services to help you grow your programmes:
    • Multi-Purse/Multi-Merchant
    • Fulfillment Services: B2B/B2C
    • Reload Automation
    • Third Party Distribution, both physical and virtual cards
    • eGifting and mobile couponing

Card Production Services

Card personalisation and production services that help streamline and differentiate your prepaid programmes.

Help increase your card quality, speed to market and prepaid programme innovation by taking advantage of best-in-class First Data Card Production Services.

First Data Advantages

First Data Card Production Services help you streamline and differentiate your prepaid programme.

Key Components

  • Comprehensive consultation to help you optimise your card products
  • Excellent card quality achieved through working with a certified network of card manufacturers
  • Fast delivery times
  • Innovative card technology
  • Contactless form factors (GO-Tag® Solutions)
  • Programmes for gift, loyalty, mobile and spending cards
  • Secure network-branded card management
  • Consultation regarding order planning, scheduling, cost management, card innovation and design optimisation
  • Card design
  • Programme management
  • Programme training
  • Programme analysis and reporting
  • Technology consultation regarding form factors: contactless, key fobs, etc.
  • Inventory management
  • Business-to-business card fulfilment
  • Business-to-consumer card fulfilment
  • Third-party distributor (e.g., gift card mall) management

Incentive-to-Action

Tie your direct-marketing programmes to your prepaid card programme to drive customer loyalty.

By matching direct-marketing programmes with a merchant or retail prepaid card, motivation for consumers to take the desired action is strengthened. Merchants can use the programme for their own direct-marketing campaigns or team up with a direct marketer to provide prepaid cards as promotional incentives.

First Data Advantages

Leverage your direct-marketing efforts by offering incentives that drive higher response rates and have higher perceived value and instant gratification for consumers. As a merchant, you can also team up with direct marketers to provide prepaid cards for their campaigns and increase your store traffic, revenues and brand awareness.

Key Components

Direct Marketer

  • Alignment with nationally recognised retail brands
  • Campaigns analysed to optimise future continuity programmes
  • Improved direct mail response rates
  • Improved time to market
  • Alignment with well-recognised consumer brands, providing positive consumer brand associations

Merchant

  • Can increase revenue
  • Help increase store traffic
  • Help increase brand awareness
  • Payment every time a prepaid card is redeemed
  • Simple and straightforward implementation—transacts just like your current prepaid card programme
  • Little or no impact on store operations
Products and services are subject to change without notice and may not be available in all regions. Restrictions may apply to certain services.