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Products / For Financial Institutions

Loyalty

First Data Loyalty Solutions give you the ability to create and manage innovative loyalty programmes to define, reach and reward your best customers. Using our flexible, feature-rich solution, we can customise a loyalty programme that fits your needs and helps you recruit, retain and build profitable relationships with your customers.

In this suite

Loyalty Transaction Processing

A comprehensive loyalty platform to attract and retain customers.

First Data Loyalty Solutions offer an advanced transaction processing system for credit, debit, private label, commercial and prepaid cards. The platform features flexible rules and programme management capabilities for all card products.

First Data Advantages

Our flexible loyalty processing platform can manage a variety of different reward programmes, including miles, cash-back, points and even hotel nights. Our loyalty expertise and continued programme of investment enables us to offer a feature-rich, highly configurable option that meets both simple or complex loyalty needs.

Key components

  • Point calculation for many behaviour and transaction triggers
  • Multi-language and multi-currency functionality
  • Flexible reward options, including miles, cash-back, coupons and merchandise
  • Multiple loyalty programmes per card product, customer and client
  • Earning and redemption merchant partner programme support
  • Ability to apply awards to all or a specific customer segment
  • Programme financial management, including point funding rates and liability management
  • Multi-channel communications and fulfillment options
  • Loyalty programme performance reporting

Value-Added Loyalty Services

Additional services that complement your loyalty programme.
First Data offers a range of services that can help make the most of your investment in a loyalty programme. In addition to our transaction processing other options include programme design, management and analytics.

First Data Advantages

First Data Loyalty Solutions give you the flexibility to customise your loyalty programme to fit your customers’ needs.  First Data offers programme design, implementation, ongoing programme management support, performance and programme analysis, communication and rewards fulfillment to help you build a complete loyalty programme.

Key components

  • Programme design, implementation and management that include factors such as:
    • Programme strategy
    • Business case and financial modeling
    • Merchant partner sourcing and management
    • Communication strategy development and production
  • Data analytics solutions that range from simple reporting to predictive modeling
Products and services are subject to change without notice and may not be available in all regions. Restrictions may apply to certain services.