The Commercial Record

The explosion of smart phone adoption in recent years is facilitating the rise of an inte­grated consumer experience while providing a new channel for financial institutions large and small to communicate with their customers. The mobile connection allows financial institutions to optimize how existing services are delivered, cre­ate unique combinations of existing services, and create brand new services. In this article, First Data’s Bryan Kratz, senior vice president, Community Financial Institutions, explains what financial institutions need to be thinking about so they can use this channel effectively.

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