First Data

Solution Offers Merchants an Effective Fraud Detection and Management Tool Within the Authorization Process

ATLANTA, April 4, 2011 – First Data Corporation , a global leader in electronic commerce and payment processing, today announced the next evolution of its eCommerce fraud detection and prevention solution with the launch of Fraud FlexDetect ^SM , built in collaboration with Accertify.

With online commerce continuing to grow and cybercrime becoming increasingly prevalent, merchants can protect their business from unauthorized card use with Fraud FlexDetect. It offers card not present businesses of all sizes a robust fraud detection and management tool that operates directly within each transaction's authorization flow. Fraud FlexDetect is accessible through several of First Data's existing processing platforms, eliminating integration effort for thousands of eCommerce businesses.

"We must be relentless in our efforts to stay one step ahead of fraudsters; with Fraud FlexDetect merchants can better respond to changing fraud trends," said Bruce Dragt, SVP and division manager, Payment Acceptance, First Data. "We are seeing a great initial response to this solution amongst our merchants. With Fraud FlexDetect, merchants can develop a customized strategy that strikes the right balance between control and delegation of fraud prevention activities, and because it is integrated into our existing payment platforms, there is virtually no IT effort or maintenance."

Fraud FlexDetect includes a real-time scoring engine that evaluates the risk level of transaction data based on the merchant's customized parameters, and also includes a consolidated review interface for further identification and analysis of transaction risk. More than 100 merchants signed up for the service during the pre-release period.

Some of Fraud FlexDetect's tools include device fingerprinting, IP geolocation and velocity checks. The solution provides merchants with a user-friendly interface that contains streamlined reporting and link analysis; multiple levels of role access and visibility to compare fraud scores against chargeback and dispute data. With Fraud FlexDetect, merchants can conduct an accurate assessment of each transaction and can validate suspicious transactions without turning away potential sales.

About Accertify®
Accertify Inc., a wholly-owned subsidiary of American Express, based in Itasca, IL, is a leader in providing e-commerce companies with software, tools and strategies for preventing online fraud and mitigating enterprise-wide risks. Its Interceptas® platform integrates every component of fraud prevention, applies state-of-the-art automation to each step in process and offers advanced capabilities for managing fraud data. Built with a merchant's perspective, Interceptas delivers unparalleled flexibility in preventing various types of criminal behavior, including fraud related to card-not-present purchases, online scams and policy abuse, merchandise returns and exchanges and other data management challenges. Accertify is committed to providing online companies with the most cost-effective solution to fraud available. For more information, visit www.accertify.com .

About First Data
Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction.

Contact
Cara Crifasi, First Data
303-967-6367
cara.crifasi@firstdata.com