Enter for a Chance to Win Weekly eGifts and the $200 eGift Grand Prize

ATLANTA, May 12, 2011 – First Data Corporation , a global leader in electronic commerce and payment processing, today announced it is giving away series of eGifts through a promotion on its eGift Social application. Now until June 12, 2011, each week, First Data will give away ten, Dairy Queen $10 eGifts and two, $50 eGifts to Sephora, Kmart, F.Y.E or Joe’s Crab Shack. In addition, one lucky winner will receive the $200 Sears eGift grand prize. Each winner will receive two eGifts; one for themselves and one to give to a friend or loved one.

“We want more and more consumers to experience the fun and ease of giving and receiving eGifts,” said Sarah Owen, vice president, Mobile Applications and Loyalty Marketing, First Data. “This sweepstakes is a great way to explore eGifting, and best part is, in the spirit of the gift giving nature of eGift Social, winners will get two prizes; one for them to redeem and one to share with whomever they want.”

To enter the sweepstakes, no purchase is necessary. Entrants must be 18 years of age or older, reside in the United States at time of entry and have “liked” the eGift Social Facebook page. To enter, visit the eGift Social Facebook page anytime during the sweepstakes and follow the on-screen instructions on the "Win Win Sweeps" tab. Limit one entry per person/Facebook account. A list of winners will be available on the eGift Social Facebook page .

Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction.

Media Contact
Cara Crifasi, First Data
303-967-6367
cara.crifasi@firstdata.com