Robust Consumer Spending Insights Now Accessible to Bloomberg Users Globally

ATLANTA, July 31, 2012 – First Data Corporation, a global leader in electronic commerce and payment processing, today today announced Bloomberg will provide First Data SpendTrend data and analysis to its more than 310,000 subscribers through the Bloomberg Industries (BI) platform, the first and only portal to offer interactive, continuously updated industry research and data.

First Data SpendTrend is a macro-economic indicator that provides insight into U.S. consumer buying behavior through processing data at the point of sale. SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations. SpendTrend data provides same store sales trends by industry, payment type and U.S. geographic region, providing unparalleled insight into U.S. consumer buying behavior.

“As we advance First Data’s vision for Universal Commerce, adding our SpendTrend data to the Bloomberg Professional service is a significant milestone and demonstrates the power and scope of our analytics and information,” said Mark Herrington, executive vice president of Global Product Management and Innovation, First Data. “In addition to the robust data, news and information Bloomberg clients already receive; they will now have access to First Data's market-wide insights generated from consumer spending data.”

Subscribers to the Bloomberg Professional service, which provides financial information to business and investment professionals globally, can access Bloomberg Industries by typing {BI<GO>}. Bloomberg users are also able to purchase SpendTrend research reports through their subscriptions. Customers and prospects can get more information on First Data SpendTrend data and reports, by visiting www.firstdata.com/infoanalytics.

Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction.

Media Contact
Elizabeth Grice, First Data
303-967-8526
elizabeth.grice@firstdata.com