Global Gateway e4sm Offers a Comprehensive Feature-Rich Solution for Merchants
ATLANTA, Dec. 13, 2011 – First Data Corporation, a global leader in electronic commerce and payment processing, today announced the introduction of Global Gateway e4, a new, online payment gateway built on the latest technology and specifically designed to address eCommerce merchants’ business needs. The gateway offers a safe and reliable solution for card-not-present transactions and includes a comprehensive suite of payment services with the ability to expand payment acceptance globally.
Recent forecasts developed by Javelin Strategy & Research estimate that the total transaction volume for online retail purchases will reach $429 billion by 2015 in the U.S. market alone. According to Javelin, an ever‐increasing percentage of consumers are shopping online, and merchants that support a successful online retail website stand to gain a larger share of the available online retail revenue.
With more and more consumers shopping online and consumer emphasis moving to multi-channel purchasing environment, merchants need simple solutions allowing them to serve their customers across several channels and with the payment tools that fit their business. The First Data Global Gateway e4 gives merchants a broader set of processing capabilities, a more intuitive user-interface, greater reporting capabilities and simplified integration, documentation and processes to make them more competitive in today’s marketplace.
“Based on extensive feedback from merchants, First Data is excited to launch the new Global Gateway e4, which delivers a comprehensive suite of payment services and is designed to enable easy integration from any website or mobile channel,” said Phil Levy, vice president, eCommerce, First Data. “As a leading eCommerce solutions provider, this new gateway is a continuation of our strategy to provide merchants with an expanding set of online payments capabilities including multicurrency processing, TransArmor tokenization, virtual gift cards, integrated fraud tools and flexible recurring billing services. With Global Gateway e4, merchants have everything they need to easily add new payment types to their website as they expand into new markets around the world.”
No matter whether a merchant is just starting a new business, looking for a more PCI-compliant website solution or planning to seamlessly integrate payment processing into their existing website, the Global Gateway e4 offers three interface options that fit merchants’ individual business requirements, so they can accept a wide range of payment types anytime, anywhere.
“The new First Data e4 Global Gateway hits on the key merchant requirements for online success,” said Beth Robertson, director of payments research, Javelin Strategy & Research. “First Data has taken the time to understand merchant needs and has developed a competitive gateway complete with a strong payments feature set, simple integration options and extensive support – all components that online merchants need to support a successful retail website.”
Global Gateway e4 also delivers advanced services to meet the varying needs of First Data’s online businesses including multicurrency processing, Level III support for business-to-business procurement cards, fraud tools and an added layer of security with our TransArmor® tokenization solution.
For more information on the Global Gateway e4 Solution: http://www.firstdata.com/downloads/marketing-merchant/FDGGe4-product-information.pdf.
About First Data
Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction.
Cara Crifasi, First Data