Shell Oil Company is an energy and petrochemical company with over 93,000 employees in 90 countries and more than 14,000 Shell stations in the United States alone. Like every innovative company, Shell is constantly seeking ways to serve customers better and, simultaneously, grow loyalty and revenues. Already offering consumers a variety of credit payment and loyalty solutions, Shell realized an opportunity to offer its non-credit customers a debit-type payment solution that also provides fuel discounts. No credit check. No fees.
Using First Data’s CONNECTPAYSM, 48% of consumers reported increased frequency in gas purchases at Shell stations after obtaining the Shell Saver Card. Shell also saw a six-fold increase in Shell Saver transactions on a recent “WINsday” promotion. Find out more by reading the full case study.