The Durbin Amendment of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 has significantly changed the payments landscape where debit card payments are concerned. This has generated a more focused interest from merchants to identify other options for reducing overall payment costs, both in-store and online, and not just with debit. However, managing costs is only half of the story. Merchants also want to increase customer loyalty and overall spend to drive growth.
First Data’s new white paper explores ways merchants can reduce payment costs, improve customer loyalty and increase revenues using proven programs that are yielding great success for retailers that deploy them.