Improving the Value and Performance of Online Offers
Welcome to the age of Universal Commerce — commerce that is integrated, personalized, secure, open, and smart. The lines between in-store commerce, eCommerce, and mobile commerce are blurring. Consumers expect a more integrated buying experience that is quick, consistent, secure, and available wherever they happen to be, at anytime, and through any type of device.
In First Data’s continuing series on Universal Commerce, this paper discusses how marketers can provide consumers with more relevant, convenient daily deals, ecoupons and group discounts.