Perspective: Foursquare Specials for Credit Cards Now Enabled by First Data OfferWise
Today, Foursquare announced they are expanding their already-successful Foursquare Specials for Credit Cards program to accept Visa and MasterCard, and most debit cards. Foursquare is working with First Data and CardSpring to implement the OfferWise solution that seamlessly allows users to sync their card, and then swipe at check-out to receive automatic savings.
First Data merchants will be able to drive measurable and incremental purchase volume through this expanded feature, while offering secure, value-added, time-saving POS convenience. The off-the-shelf deployment means zero training for retail staff and friction-free POS experience for the consumer.
To redeem these specials, people simply connect their card of choice, check-in at participating First Data merchants, and pay for their purchase with their connected card. The money is automatically sent back to their credit card or bank account and they'll be notified by Foursquare of the money they saved.
The First Data OfferWise solution is an open platform that dramatically simplifies the offer redemption process and creation of card-linked services for consumers and merchants. The OfferWise solution allows offer publishers or application developers to create electronic offers such as deals, eCoupons and loyalty programs that consumers can attach to one or more of a their payment cards or mobile wallet, thereby enabling streamlined and automatic redemption of the offer at the point of sale. OfferWise is designed to bridge the gap between online and offline shopping, and is one of the unique ways that First Data continues to innovate and deliver a truly universal commerce experience.
We’re excited to be working with Foursquare to set a new redemption standard for the industry, and look forward to rolling out this expanded Foursquare feature to additional First Data merchants in the coming months.
To learn more about OfferWise, visit firstdata.com/offerwise and go to blog.foursquare.com to read up on new Foursquare Specials for credit cards or cardspring.com to learn more about CardSpring.
Dom Morea is senior vice president of advanced solutions and innovation at First Data.