I have some exciting news to share about our OfferWise solution. Back in February we announced the First Data OfferWise solution as a way to streamline the offer redemption process. Then in March, we got to see OfferWise in action at SXSW.

Well, the momentum has certainly continued to build during the past several months, and today, we are announcing that OfferWise is available to all publishers and the first wave of First Data’s network of merchant locations. This demonstrates another way we are enabling Universal Commerce for offer publishers and merchants.

The OfferWise solution with the CardSpring API lets customers link offers directly to any payment card as well as a mobile wallet and redeem the offers automatically at the point of sale. No paper coupons, or multiple loyalty cards, and no hassle.

More than 500,000 merchant locations are now enabled to leverage the OfferWise solution and more than 100 publishers are using the platform to develop innovative, card-linked services. From loyalty and offers to e-commerce and customer relationship management applications, the OfferWise platform helping retailers build high-value, digital relationships with their customers.

Today’s announcement provides more detail about the publishers and developers using OfferWise.

Dom Morea is senior vice president and division manager for advanced solutions and innovation at First Data.