As the economic recovery gains momentum (and consumers continue to migrate to online shopping), Web retailers are poised to experience brisk sales growth. However, competition continues to intensify as greater numbers of merchants move online and existing online merchants enhance their Web operations. For Internet retailers to participate successfully in this highly competitive marketplace, they know they must implement programs that drive site traffic, provide a pleasing shopping experience, offer desirable merchandise at competitive prices, and accurately fulfill customer orders.

This paper explores four payment-related strategies that can enhance an eCommerce merchant’s online services, open new markets and increase profits.