Meeting Today’s Customer Needs with Internet Banking
Internet banking is a critical tool for consumers to manage their financial relationships and accounts conveniently and efficiently. In a recent study conducted by First Data and Market Strategies International, 87 percent of respondents indicated that they use online banking. It's no longer adequate for financial institutions to offer just rudimentary online banking services, however. To retain existing customers and attract new ones, financial institutions must keep their online self-service channels up-to-date with the latest features and tools.
This paper explores the online capabilities today's consumers demand, how to choose the right Internet banking solution, and best practices for a successful conversion.