First Data

Gift cards are one of the most popular and desirable gift choices available. Merchants need to stand out from the pack with card designs and features that really connect with consumers. And businesses need a convenient and fast way to order individual or bulk cards.

One way to make a gift card special is to make the card itself more personal. Increasing the emotional appeal of the card can help increase both card purchases and reloads. To that end, First Data has entered into an agreement to make the DimpleDough card management and marketing program available to our gift card clients. Gift card customization can help merchants strengthen the connection with card purchasers by letting them upload photos and add text to their gift cards. The new Internet sales solution with DimpleDough will make it easy for consumers to order and personalize cards online.

DimpleDough is also a powerful B2B platform to manage card distribution and marketing campaigns. Working with First Data and DimpleDough, partner firms can log in, place custom gift card orders in bulk, and merchants can manage the order workflow using a Web-based dashboard.

Customized cards for consumers and businesses can now be created on demand and deployed to multiple programs. This scalable and flexible solution can be used for gift, spending and incentive cards, and lets merchants manage card distribution in a growing number of channels, including plastics and virtual cards, over the Internet or by smartphone.

So consider making it personal in 2010 and adding gift card customization as one more way to connect with your customers.