I think new technology gives ATMs new life — and provides important opportunities for financial institutions to profoundly change the ATM’s role in customer interactions. I just wrote an article on this topic that has been published online by Bank Systems & Technology. The article covers the four recent technological developments that financial institutions can leverage. Here’s the short version. You can read the full article at BankTech.com.

Marketing Capabilities

Every customer interaction is a marketing opportunity including the interaction at the ATM. In the article, I outline the details.

Transaction Personalization

ATMs that can remember user “preferences” can speed up the transaction. Speedy transactions can equal happier customers.

Deposit Automation & Check Imaging

Save money on deposits made at the ATM. While many cardholders don’t use the ATM deposit feature, it still must be provided for full customer service. The article tells you how to provide the service at a lower cost.

Windows-based ATM Operating Systems and TCP/IP Communications

ATMs using these new systems have the potential to provide a more engaging user interface and overall customer experience. What’s more, changes can be made quickly and easily to the whole ATM fleet.

I hope you have a chance to read the full article .