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Perspective: Beyond the Punch Card—Loyalty Programs for Small Businesses

Many small businesses think loyalty programs that don’t involve a punch card are out of their reach. The truth is that electronic loyalty programs are within the reach of many small businesses.

There are significant benefits to be gained for merchants who move from “paper” to “plastic,” including targeted marketing abilities and a better understanding of customer preferences.

Located on a family farm in Western Pennsylvania, Mish Farms’ operations include a retail meat market specializing in custom-cut, all-natural beef produced on the premises, plus a deli that serves sandwiches and hot lunches.

Mish Farms implemented a loyalty program that rewards retail and deli customers. Not only did program sign-up exceed the company’s expectations, lunch counter customers actually compete to see who can earn their rewards first. 

In honor of Small Business Week, May 23–29, 2010, First Data is featuring Perspectives posts for small business. Learn more about First Data's products for merchants .