USA / Change
Products / For Financial Institutions

Data, Analytics & Customer Insights

First Data offers the industry’s most extensive volume of data along with cutting-edge predictive analytics that enable financial institutions to leverage information across business lines, improving decision-making and bottom-line results. Our Data and Analytics Solutions can help you improve marketing effectiveness, mitigate risk, prevent and detect fraud and improve collections.

In this suite

Data Solutions

Access to extensive consumer and business information sources.

Our Data Solutions offer you access to a wide variety of data sources to help you reach the right customers, determine customer risk and keep customer information up-to-date.

First Data Advantages

We provide access to near-real-time data through an easy-to-use online interface that helps streamline your internal processes, maximize resources and make better business decisions.

Key components

  • FastData®/FastBatchSM integrated data services
  • FirstPursuit® consumer credit data service
  • DataChoice™ for core data management (Credit)
  • Reporting

Learn More:

Analytics

Data analysis to provide customer and marketplace insight.

First Data Predictive Analytics and Decision Management Solutions enable you to evaluate data from multiple sources and effectively utilize that information to drive decision-making across the customer lifecycle, from customer acquisition through retention to collections.

First Data Advantages

Utilize both structured and free-form text data to understand your customers and analyze account profitability at the highest level.

Key components

  • Scoring and profitability
  • Predictive analytics
  • Analytics to increase card usage
  • Analytics for collections

Learn More:

First Data Customer Insights

The First Data Customer Insights SM hosted, web-based solution leverages unparalleled domain expertise and data sources to provide market-leading intelligence solutions to financial institutions. 

The First Data Customer Insights SM solutions are derived from an exclusive collection of payment data used to directly measure customer behavior that enables the most effective risk management, fraud prevention, targeted marketing and customer management solutions available today.

First Data Advantages

First Data Customer InsightsSM give you access to a robust footprint of electronic transactions.

  • Easy to use, turnkey research and intelligence that can immediately answer questions about customer behavior.
  • Identify customer segments for targeted action to increase your profitability.

Key components

  • A hosted, web-based solution that has a low total cost of ownership.
  • Rich demographic data appended.
  • Multiple transaction data sources including credit, debit, DDA and more.
  • Specific account data sources such as credit line, time on books, lifetime spend, delinquencies, merchant category spend and more.
Products and services are subject to change without notice and may not be available in all regions. Restrictions may apply to certain services.