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Products / For Financial Institutions

Loyalty & Marketing

First Data offers comprehensive Loyalty and Marketing Services to define and reach your best customers with customized promotions. Using state-of-the-art analysis, partner programs, real-time reporting and next-generation fulfillment services, we can customize a loyalty program to fit your needs.

In this suite

Loyalty Solutions

A fully customized loyalty platform with in-depth tracking and management capabilities.

The First Data Customer Loyalty Solution offers loyalty transaction processing for customer loyalty relationships including credit, debit and other customer relationships.

First Data Advantages

The First Data Customer Loyalty Solution gives you the flexibility to customize your loyalty program to fit your customers’ needs. With capabilities in offer management, data management, insight and decisioning, communication, fulfillment, plus campaign and customer management, First Data has your loyalty needs covered.

Key components

  • Point calculations and management
  • Transaction decisioning across customer, transaction or enterprise
  • Robust rewards platform processing loyalty transactions for credit, debit, retail/private-label card, commercial card and other customer relationships
  • Rules-based decisioning to help drive transactions to a rewards program
  • Discounts, rebate and points-based programs
  • Variety of calculation options
  • Up to 50 different programs per account that calculate and distribute independently or combined
  • Identify promotional products within the transaction at your retail partner location
  • Link accounts and relationships throughout your enterprise
  • Multiple programs can be aggregated

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Merchant-Funded Loyalty

An enhancement that offers more relevant rewards and lower overall loyalty program costs.

The First Data Merchant-Funded Loyalty Solution matches your financial institution with national, regional and local merchants based on your specific customers, who then receive targeted offers and rewards for their specific merchants.

First Data Advantages

First Data makes it easy for you to enhance your loyalty program to increase card usage, retention and acquisition with an easy-to-implement Merchant-Funded Loyalty Solution. Lower your overall program costs while offering your best customers relevant rewards from national to local brick-and-mortar and online merchants.

Key components

  • 10,000+ merchant relationships
  • Customer spending analysis to drive future offers
  • National and local retailers with a wide breadth of categories
  • Flexible platform can stand alone on the strength of our participating retailers or overlay with the bank’s existing program
  • Proven data approach to target valuable customer segments
  • Easy implementation

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Loyalty Fulfillment

An industry-leading rewards and redemption solution.

The First Data Loyalty Fulfillment Solution leads the industry in relevant reward options presented through a branded Web platform. It offers an outstanding selection of rewards including six million merchandise items, travel options, event tickets and experiential activities.

First Data Advantages

Our Loyalty Fulfillment Solution builds strong customer relationships and increases card activity through a comprehensive fulfillment tool that gives you flexibility, marketing support and desirable rewards.

Key components

  • More than six million rewards options
  • Customizable, user-friendly Web site interface showcasing your brand and messaging
  • Powerful online shopping and fulfillment engine
  • Best selection of merchandise and the newest products available
  • Easy-to-use Web interface that mirrors other popular online shopping sites
  • Knowledgeable customer service professionals, branded as yours, available 24/7
  • Easy and quick implementation
  • Quick fulfillment turnaround
  • Program marketing support

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ReadyLift Loyalty

An integrated, ready-to-launch loyalty program.

The ReadyLift SM Loyalty Solution is a complete loyalty program, designed especially for your Financial Institution, which empowers you to offer a competitive, customer-relevant, economical program through an integrated solution.

First Data Advantages

The First Data ReadyLiftSM Loyalty Solution enables you to offer a fresh consumer-relevant and economical loyalty program by recognizing, enticing and engaging customers.

Key components

  • Base rewards platform
  • Merchant-funded loyalty
  • Loyalty Fulfillment Solution
  • Marketing and communication portal
  • Turnkey implementation
  • Cardholder and transaction segmentation to create targeted rewards
  • Over six million rewards choices including merchandise, travel, event tickets and more
  • Integration with STAR® STATION online reporting tool
  • Manageable parameters for transaction eligibility: seasonal, category-specific and PIN-secured and/or signature debit

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Incentive-to-Action (ITA)

Incentive-based direct marketing.

The Incentive-to-Action (ITA) Program takes your direct marketing incentives to the next level by applying data capture and analytics and then matching your program with a relevant merchant’s prepaid card that acts as motivation for customers to take your campaign’s desired action.

First Data Advantages

A prepaid card provides instant gratification to customers resulting in increased customer loyalty. It can continually improve results by gathering customer information not typically captured in direct-mail campaigns and enhancing your program with those results.

Key components

Direct Marketer
  • Alignment with nationally recognized retail brands
  • Campaigns are analyzed to optimize future continuity programs
  • Improved direct-mail response rates
  • Alignment with well-recognized consumer brands, providing positive consumer brand associations
Prepaid Merchant
  • Increased revenue
  • Increased store traffic
  • Increased brand awareness
  • You get paid every time a prepaid card is redeemed
  • Simple and straightforward implementation—transacts just like your current prepaid card program
  • Little or no impact to store operations
Products and services are subject to change without notice and may not be available in all regions. Restrictions may apply to certain services.