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Corner cafes and global corporations: both work to meet the needs of their customers and both choose First Data to power payments with intelligent and reliable solutions that are fast, secure and effective. From eCommerce to pioneering new frontiers in prepaid solutions—First Data delivers the best in merchant services.

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2010 Consumer Insights Gift Card Survey Results

First Data has conducted a Gift Card Consumer Insights Study in the U.S. since 2001 to identify market and consumer gift card trends. In 2008 we began conducting the survey annually in Canada and in 2010 we performed the study in the U.K. and Germany. Our 2010 study contains insights into the popularity of gift cards, gift card purchaser preferences, reloading, e-gift (i.e. virtual) gift cards, gift card malls, and much more.

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