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Gift & Incentive Card

Work with a prepaid industry leader trusted by hundreds of the world’s top retail brands, tens of thousands of merchants nationwide and financial institutions across the globe. Leverage our leading-edge product innovation, comprehensive consultative services and industry-leading system reliability to help attract new customers, drive incremental revenue, build your brand and lower your costs.

In this suite

National & Global Merchant Gift Card Program

Grow your business and your bottom line with one of the industry’s most complete gift card programs.

Trusted by over 300 of the world’s top retail brands, First Data™ Merchant Branded Gift Card Programs provide end-to-end solutions for merchants who are establishing gift card offerings or transitioning an existing program.

First Data Advantages

With First Data, you can benefit from our experience in servicing hundreds of the world’s leading retail brands. Help drive the growth and success of your prepaid program with our leading-edge functionality and product innovation. We offer comprehensive gift card market research and best practices resources as well as industry-leading system reliability and fraud protection.

Key components

  • Expert account management team that helps you establish, manage and grow your gift card program
  • Industry-leading consumer and gift card market research; gift card marketing best practices guide
  • Expertise in client conversions: 30+ successfully completed including several of the industry’s largest
  • Advanced program management tools to simplify your gift card campaigns’ management processes
  • Broad selection of optional services to help you grow your programs:
    • Multi-Purse/Multi-Merchant
    • Fulfillment Services: B2B/B2C
    • Reload Automation
    • Franchise Settlement
    • Third Party Distribution, ooth physical and virtual cards
    • eGifting and mobile couponing

Login
Are you a Gift Card Merchant? Access your Gift Card accounts here.

Local & Regional Merchant Gift Card Program

A program that provides you with an affordable gift card solution that is easy to implement and manage.

Trusted by tens of thousands of merchants nationwide, First Data makes offering gift cards easy and affordable. With First Data SM Gift Card Solutions for local and regional merchants, you can drive traffic to your business, increase sales and build brand awareness.

First Data Advantages

With simple order forms, an intuitive POS application and bundled packages that include gift cards and merchandising materials, you can quickly and easily establish and manage your store-branded gift card program.

Key components

  • Real-time transaction processing ensures that card account balances are accurate, new cards contain no funds until activated and redemptions occur quickly and easily.
  • Convenient reporting is available online, on your merchant processing statement or through your terminal’s receipt paper, making it easy to have information available when you need it.
  • Bundled packages include gift cards and merchandising material.
  • Create customized gift cards or select from a wide variety of standard designs.
  • Welcome kit includes a merchant guide with helpful, proven marketing tips to help you establish an effective gift card program.
  • Trained service specialists provide you with live support 24/7.
Enhanced Features:
  • Third party distribution options expanding both physical and virtual card sales
  • Multiple promo features allows you to generate more foot traffic through the use of promotions
  • Advanced reporting provides for greater insight into promotional program success and trending information

Login:
Are you a Gift Card Merchant? Access your Gift Card Accounts here.

Card Production Services

Card personalization and production services that help streamline and differentiate your prepaid programs.

Help increase your card quality, speed to market and prepaid program innovation by taking advantage of best-in-class First Data Card Production Services.

First Data Advantages

First Data Card Production Services help you streamline and differentiate your prepaid program.

Key components

  • Comprehensive consultation to help you optimize your card products
  • Excellent card quality achieved through working with a certified network of card manufacturers
  • Fast delivery times
  • Innovative card technology
  • Contactless form factors (GO-Tag® Solutions)
  • Programs for gift, loyalty, mobile and spending cards
  • Secure network-branded card management
  • Consultation regarding order planning, scheduling, cost management, card innovation and design optimization
  • Card design
  • Program management
  • Program training
  • Program analysis and reporting
  • Technology consultation regarding form factors: contactless, key fobs, etc.
  • Inventory management
  • Business-to-business card fulfillment
  • Business-to-consumer card fulfillment
  • Third-party distributor (e.g., gift card mall) management

Customer Success Story
Find out how First Data partnered with American Dairy Queen Corporation to deploy a convenient employee incentive solution that may have broader implications for its business.

Incentive-to-Action

Tie your direct-marketing programs to your merchant prepaid card program to drive customer loyalty.

By matching direct-marketing programs with a merchant’s prepaid card, motivation for consumers to take the desired action is strengthened. Merchants can use the program for their own direct-marketing campaigns or team up with a direct marketer to provide prepaid cards as promotional incentives.

First Data Advantages

Leverage your direct-marketing efforts by offering incentives that drive higher response rates and have higher perceived value and instant gratification for consumers. As a merchant, you can also team up with direct marketers to provide prepaid cards for their campaigns and increase your store traffic, revenues and brand awareness.

Key components

Direct Marketer
  • Alignment with nationally recognized retail brands
  • Campaigns analyzed to optimize future continuity programs
  • Improved direct mail response rates
  • Improved time to market
  • Alignment with well-recognized consumer brands, providing positive consumer brand associations
Merchant
  • Can increase revenue
  • Help increase store traffic
  • Help increase brand awareness
  • Payment every time a prepaid card is redeemed
  • Simple and straightforward implementation—transacts just like your current prepaid card program
  • Little or no impact on store operations

Incentive, Rebate & Rewards Program

Cost-effective Rebate Card Program utilizing prepaid card technology.

The First Data Incentive, Rebate and Rewards Program uses flexible prepaid technology to lower your costs, improve your brand, and boost the appeal of your program among recipients.

First Data Advantages

The First Data Incentive, Rebate and Rewards Program provides you with a full-service solution—including card ordering, card production and customer service—to help you eliminate costs associated with administering checks and managing your program.

Key components

  • End-to-end solution including program management, card production and customer service
  • Robust online program management tool allows you to easily order, fund, load and personalize cards
  • Optional custom card and packaging to strengthen your brand and maximize the impact of your card
  • 100% biodegradable PVC cards
  • Detailed program reporting
  • Comprehensive IVR and Web services support for cardholders
  • Turnkey implementation minimizes program launch time and effort
  • Reloadable cards
Products and services are subject to change without notice and may not be available in all regions. Restrictions may apply to certain services.