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Mobile Commerce

Mobile technology can give you the edge over your competitors. First Data Mobile Commerce solutions help your business meet the growing demand of the mobile and social media revolution. We offer a loyalty solution using the Facebook social media network, and mobile payments opportunities using our Trusted Service Manager (TSM), which powers part of Google Wallet. Our mobile commerce solutions enable you to attract new tech savvy customers, who are ready to use their mobile devices for secure transactions.


Google Wallet is a trademark of Google Inc.

In this suite

Google Wallet

This mobile app enables your customers to make secure payments using smartphones and First Data Contactless Readers.

The mobile revolution continues to grow exponentially. Millions of Americans no longer need their leather wallets with Google Wallet—a mobile app that securely stores credit cards, offers, gift cards and more on your mobile phone. This virtual wallet is changing the face of commerce by enabling customers to simply make “tap and go” payments with their mobile devices, while increasing loyalty at your merchant locations.

 

Google, First Data, Citi and MasterCard® brought this latest innovation in commerce to life, and all partners continue to invest heavily for its success. With mobile contactless transactions expected to top 2.2 billion in 2011 and with enhanced functionality on Google Wallet to come (virtual coupons, receipts, tickets, and more), consumers may never go back to traditional payments.

First Data Advantages

First Data powers key parts of Google Wallet. Our Trusted Service Manager (TSM) provides the technology and infrastructure to connect payment cards into Google Wallet. It can easily put your loyalty accounts into this virtual wallet. Built as a service, TSM from First Data is scalable, cost-effective and allows you to integrate once and deploy loyalty accounts multiple times to other virtual wallets.

We also lead the charge on driving the adoption of contactless acceptance, especially with small merchants. You can accept Google Wallet payments using our FD-20 or FD-30 contactless readers. Both options easily integrate into your existing First Data terminal systems.

You can even extend offers to shoppers via Google Wallet that will drive more traffic to your store and increase sales. Customers can also use the Google Prepaid Card, powered by Money Network, which will be in the Google Wallet by default.

Today, your customers have more choice and payment convenience. Google Wallet appeals to higher income, higher spending “early adopter” customers, and younger consumers who do everything mobile and will become tomorrow’s high earners. Shoppers no longer have to fumble with cards, cash and coupons, instead they can use a single payment device—their mobile phone. Now is the time for merchants to go mobile. Soon, Google Wallet will allow merchants to participate even more in the benefits of mobile commerce.

Key components

  • PIN, Secure Chip and Phone Screen Lock for better security than cards
  • Rewards solutions to provide valuable rewards to your best customers
  • Google Wallet Platform—on top of which we can help you build differentiated solutions
  • Accepted by FD-30 or FD-20 contactless readers to securely process Google Wallet using PayPass®
  • Prepaid Card options enabled by Money Network

Related Links
FD-30
Accept traditional, contactless and mobile payments, including Google Wallet, with the addition of this terminal peripheral.
Learn more

Google Wallet
Equip your store for secure "tap and go" payments using the latest mobile app that combines Google and First Data technologies.
Visit www.EMPSebiz.com/GoogleWallet

MasterCard is a registered trademark and PayPass® is a trademark of MasterCard International Incorporated. © 2011 Citibank (South Dakota), N.A., Citibank, and Citi with Arc Design are registered service marks of Citigroup, Inc.

eGift Social App

Expand your existing gift program into the social networking space with this app which lets customers send gifts directly from Facebook.

Help your customers recognize special occasions for family and friends via Facebook or email with eGift Social, an application which can be accessed online or mobile device. 

First Data Advantages

We’ve applied our prepaid card experience servicing hundreds of the world’s leading retail brands to Social Networking.  Through our app, we will help you take advantage of incremental gift sales and foot traffic.

Key components

  • User friendly application walks customers through a quick & easy gifting process
  • Gift notifications are sent via recipient’s email or Facebook wall; and are redeemable using an included account number at the merchant's participating locations
  • Fast and easy implementation, using your current gift card system
  • Uses the same reporting settlement, tracking and security systems as the First Data Prepaid platform

Trusted Service Manager (TSM) Solution

The First Data Trusted Service Manager (TSM) solution enables secure payment transactions using mobile devices and provides the technology behind mobile wallets, including Google Wallet.

The First Data Trusted Service Manager (TSM) solution allows Mobile Network Operators (MNOs), issuers, and merchants to enable tech savvy customers to make secure payments with any mobile device. It provides over-the-air provisioning and lifecycle management of a variety of accounts to any mobile device for use at a physical point of sale.

First Data Advantages

Our TSM solution offers the most scalable, cost-effective and secure service available for the fast approaching mobile payment reality. Its ability to “integrate once, deploy multiple”  avoids the complexity of costly many-to-many integrations. Other key advantages include:

  • Full-featured TSM capability
  • Embedded security throughout
  • Provided by a neutral player in the payments ecosystem
  • Compliance with complex industry regulations
  • Solution for MNOs, NFC device suppliers, issuers and merchants.

Google used our TSM solution to create Google Wallet—a mobile application that puts credit cards, offers, gift and loyalty cards right on a customer’s mobile phone. Combined with First Data contactless PIN Pad readers, merchants can accept secure “tap and go” payments from customers using their mobile devices. This revolutionary mobile application is changing the world of commerce.

Key components

  • Card / application management
  • Chip data personalization
  • Key management (application keys, secure element keys)
  • Operations and administrative console
  • Participant and subscriber management
  • Post-issuance management
  • Remote download management
  • Secure interface to Service Provider (issuing platform)
  • Secure interface to MNO (billing, customer care, device mgmt, service order mgmt, etc)
  • Secure portal for Service Provider and/or MNO

Related Links
FD-30
Accept traditional, contactless and mobile payments, including Google Wallet, with the addition of this terminal peripheral.
Learn more

Google Wallet
Equip your store for secure "tap and go" payments using the latest mobile app that combines Google and First Data technologies.
Learn more at www.empsebiz.com/googlewallet

Products and services are subject to change without notice and may not be available in all regions. Restrictions may apply to certain services.