Gift Card Solutions for Small Business

Differentiate and Grow Your Brand with First Data

First Data’s range of innovative gift card solutions for small business owners is one of the easiest ways to market and grow your business. Trusted by over 300 of the world’s largest retailers and smaller merchants these solutions are tailored to fit your business goals.

$313 billion

estimated amount loaded to gift cards in 2015


retail uplift in sales from gift cards


of consumers will purchase or recieve gift cards in 2015


of consumers visit the store more after receiving a gift card

Benefits for Business

The way your customers buy goods and services are changing every day. Gift cards continue to grow in popularity with over 80% of consumers purchasing or recieving gift cards each year. Gift cards can:

Generate more revenue for your business:

Consumers spend on average $23 more than the original value of the gift card they receive and they will spend it at your business.

Drive foot traffic:

Consumers with gift cards go back to the business 3+ times to spend.

Acquire New Customers:

Use gift cards as promotions to drive awareness of your business.

Reduce fraud:

First Data uses real-time authorization for gift card transactions with your POS, reducing the fraud associated with paper certificates.

Connect with Us

Our Gift Card Solutions

Choose from a wide range of easy to manage gift card solutions tailored for your business. From all-in-one bundled options to custom cards and carriers and innovative marketing tools, we have the solution for your business. Set up is simple.

First Data Advanced Marketing Solutions

First Data offers marketing solutions designed to help you define and reach your best customers with unique offers that drive loyalty and increase revenue.