ICICI Merchant Services Insights

ICICI Merchant Services and First Data are able to offer merchants in India a national, regional and global perspective on opportunities and issues facing merchants today. We are publishing a series of articles which explore how merchants in India can increase their profitability and grow their business both within and beyond the Indian market through the acceptance of electronic payments.

Please use the links on this page to download the articles published to date and check back for more over the coming months.

e-Commerce in India — Understanding Its Uniqueness

Learn how our deep expertise in the market helps merchants reach a much wider base of potential customers online. E-commerce in India — Understanding Its Uniqueness

e-Commerce — Creating a Successful e-Commerce Business Model

Gain insight on how we can help merchants understand critical factors when formulating a successful e-commerce business model. Creating a Successful e-Commerce Business Model

e-Commerce — A Boon for the Current Economic Downturn

Understand how e-commerce has poised itself to be a boon for the current economic downturn, both in India and abroad. A Boon for the Current Economic Downturn

How Merchants can Increase Card Usage at the Point of Sale

There are significant benefits to merchants in promoting card payments for purchases at the point of sale. Learn simple ways to encourage customers to use payment cards for purchases. How Merchants can Increase Card Usage at the Point of Sale

Why Consumers Should Use Cards at the Point of Sale

Learn how electronic payments provide significant benefits to consumers—including enhanced security, safety, flexibility, convenience and a better shopping experience. Why Consumers Should Use Cards at the Point of Sale

How Accepting Credit Cards Can Help Merchants Increase Revenues

Discover how accepting payment cards can enable merchants to increase their revenues, reduce cash handling costs and offer a better shopping experience to customers. How Accepting Credit Cards Can Help Merchants Increase Revenues

How Cards Can Offer Indian Consumers More than Cash

Understand how using payment cards offers Indian consumers significant advantages over cash — including more convenience, greater security and a better shopping experience. How Cards Can Offer Indian Consumers More than Cash