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First Data Releases New European Prepaid Consumer Research

  • First Data has extended its deep insight into the prepaid market with the publication of its brand new consumer research into the prepaid markets in Italy, UK, Germany and Austria.

    Our research, which we believe is unique in its scope across five card types, could influence product and marketing strategies and help financial institutions and retailers create a more informed business case including:

    • What prepaid products to sell by geography and market maturity
    • Where to sell them – likely adoption by country
    • How to sell them – encouraging propensity to purchase
    • How to structure fees
    • What value added services to offer

    For more details, see the First Data press release.


    Podcasts

  • Results preview - Prior to the publication of its reports, First Data released this ten minute podcast in which we discuss our research and preview the findings.

    Podcast

    Play Podcast – 9.7 MB

  • Analyst insight - In this seven minute podcast, First Data invites industry experts to comment on the prepaid markets of Europe and First Data's new research.

    Podcast

    Play Podcast – 8.3 MB