STAR™ branded gift card gift card solution that can be used inside or outside of the selling merchant’s business.
Gift card spending is expected to grow significantly in the coming years, but consumers are increasingly demanding greater flexibility from the gift cards they buy and use. In response to these customer demands, First Data has developed an open loop STAR®-branded gift card product that can be used inside or outside of your business. The STAR Gift Card is issued by MetaBank.
Over the next few years, it’s predicted that open loop cards will rapidly gain usage and popularity. Consumers are increasingly demanding more flexible payment options and merchants need a complimentary product to their existing closed network stored value card.
To address the changing demands in the marketplace, Prepaid Solutions has developed an open-loop solution for merchants that complements their existing closed network offerings – this product is a STAR® branded product that can be used inside or outside of the selling merchant’s business.
Help Your Business
- Generate a new revenue stream
- STAR® Network PIN-secured debit typically a lower interchange cost
- New, untapped concept for retailers who do not offer prepaid gift card malls
- Complements retailer’s existing closed-loop gift card category
- For large retailers, creative option of adding retailer logo to card package and card plastic
- Packaging and processes are designed to prevent fraud
Help Your Customers
- Use nearly anywhere
- Addresses consumer demand for utility and flexibility
- PIN-based debit is more secure for customers than signature-based
- ATM withdrawal is possible
- Attractive and secure packaging
- PIN-secured prepaid gift card
- Use at any of the nearly 2 million retail or ATM locations that accept STAR® debit cards nationwide
- ATM withdrawal feature
- Pre-denominated: $25, $50 and $100
- Participating retailers can sell the STAR℠ Gift Card to consumers at their retail locations
