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Eine Publikation, die erstellt wurde, um den Händlern von First Data eine Insider-Perspektive darüber zu geben, was gerade in der Welt des Handels passiert und was kommen wird. Wir machen Ihnen Vorschläge, wie man sich in der neuen Welt des "vernetzten" Handels bewegen kann.
In den Artikeln werden aktuelle Themen und Trends in den Bereichen Handel, Marketing und Zahlungsverkehr beleuchtet. Wir stellen einige der neuesten und innovativsten Lösungen vor, die First Data entwickelt, um Kunden dabei zu helfen, ihren Wettbewerbsvorteil zu erhalten.

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Ausgabe 2 | 2017

Age of the Consumer

Today’s consumers want it all. They want frictionless payments, they want to be wanted, and they want access to everything, right now. Brand loyalty is now “What have you done for me lately?” Credit card debt has been replaced with gift card savings, and consumers seamlessly reach across borders with ease. This issue of Connected explores the new ways in which consumers are shopping and companies are selling.

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In dieser Ausgabe

The Age of the Consumer

The Age of the Consumer

Remember when computer programs didn’t work, but we stuck with them because we only had two choices? If you don’t, you’re probably under 35. We’re now living in the Age of the Consumer, a time of endless choices and competition. Customers have abandoned loyalty for stuff that works and stuff they want. Now, companies are scrambling to get their attention.

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A Light in the Shadows

A Light in the Shadows

Industry monitors say the latest headline-grabbing data breach could be the worst yet, and we’re learning new details about previous hacks. The combined effects of these breaches- some taking credit card numbers, others targeting personal information- have triggered the biggest credit fraud crisis in history. But First Data’s AFIS fraud-alert system is already clawing back the stolen data.

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The New Disruptor

The New Disruptor

Big-box stores, do-it-yourself home improvement centers and online giants have become the 800-pound gorillas in the retail space. There’s no ignoring them. To compete, other companies must choose between getting bigger themselves and finding new paths to consumers. Dozens of small startups think they’ve found the answer. They’re using clever marketing and experiential shopping to reach new customers.

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Invisible Borders

Invisible Borders

While global eCommerce has exploded, travelers who want to use their own currencies and national credit cards have met some roadblocks. Now, they take their countries with them and pay almost as easily as back home. It’s all part of vendors’ desires to create a seamless experience and to cater to a growing segment of the marketplace.

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Fueling for the Future

Fueling for the Future

Driver-less cars streaming through connected cities- the vision has been here for decades. But technology has finally caught up to the fantasy, and connected cars have arrived. The next few years will see incredible changes in the way we think about and use our cars. And the most surprising change could be how this new transportation will make smart phones obsolete.

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Girls Who Code

Girls Who Code

Thirty years ago, almost 40% of computer science graduates in the United States were women. The number is now less than half that, and there are some surprising theories as to why. With the demand for computer science experts at an all-time high, companies and colleges are changing their thinking, hoping to win back these women before they enter college.

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