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<!-- Start of First Data Embed --><script type="text/javascript" src="http://www.firstdata.com/etc/designs/cs/cs_commons/vendor/jquery.js"></script><link rel="stylesheet" type="text/css" href="http://www.firstdata.com/etc/designs/cs/cs_commons/vendor/fancybox.css" /><script type="text/javascript" src="http://www.firstdata.com/etc/designs/cs/cs_commons/vendor/fancybox.js"> </script><div><p><a onclick="$.fancybox({'href':'http://files.firstdata.com/images/Insights/Infographics/4623_Global_Tracker_infographic_small.jpg','autoScale':false, 'autoDimensions':false}); return false;" href="#"><img width="540" src="http://files.firstdata.com/images/Insights/Infographics/4623_Global_Tracker_infographic_small.jpg" alt=" Infographic: Consumers in Control " style="border: 0;"></a></p><p><strong></strong>, by <a href="http://www.firstdata.com" _rte_href="http://www.firstdata.com">First Data</a>.<br/>Consumers continue to seek better ways to shop, pay and manage their money. For merchants and financial institutions today, it’s not enough to just keep up with the competition — it’s about keeping up with consumer expectations.</p></div><!-- End of First Data Embed -->