ATM advertising delivers a customized message to a targeted audience. It also enables advertisers to measure the effectiveness of their campaigns, giving results which are often far higher than for other advertising channels. So why aren’t more organizations using it?
ATMs have become much more than cash withdrawal machines. The most sophisticated units are now full-service banking channels, offering enormous potential for enhanced service delivery. They are also a much under-used marketing channel. As revenues from interchange and transaction fees decline in many markets, ATM advertising is opening up a potential new revenue stream. ATMs still represent the largest investment by banks in self-service financial distribution so there is an obvious need to generate as a high a return from this investment as possible. At the same time, many Independent ATM Deployers (IADs) face additional cost challenges as a result of high site rentals and a lack of high-profit locations in some markets.