Customer Analytics and Decision Management

First Data offers an integrated customer analytics and decision management platform combining analysis, prediction, strategy and reporting capabilities—helping to ensure faster time to profit, higher lifetime value, greater loyalty and reduced costs to serve.

The Challenge

Creating competitive advantage is a crucial business imperative. Successful businesses understand that investment in customer acquisition and retention is not enough. Delivering a consistent and meaningful customer experience across the life cycle requires better decisions, deployed quickly.

The Solution

First Data provides you the ability to make faster, data-driven decisions at each point in the customer life cycle, from origination to recovery. We are setting a new standard in customer analytics and decision management through our acquisition of Intelligent Results®—generating successful outcomes for leading financial services, utilities, telecommunications and specialty retail organizations.