Capitalizing on eGifting: An Effective Way to Expand Customer Relationships through Social Networking

Social networking is enjoying persistent popularity, and businesses are learning how social networks can strengthen their customer relationships. Web-based, virtual gifting has proven to be a popular and profitable way for people to connect. Now it is possible to go beyond “imaginary” gift-giving and give the real thing. The emergence of eGifting presents a new opportunity for businesses to redefine how they do Web-based marketing.