First Data’s 2009 Holiday Gift Card Performance Report

Holiday ’09 ended as it began—with a flurry of gift card activity. During the Black Friday weekend, merchants dramatically increased their use of gift card incentives to attract customers to their stores. Gift card purchasers
joined the party late, but came through in a frenzy of activity in the last shopping days of the season.

The First Data Holiday Gift Card Performance Report provides insights based on aggregated transaction data generated by First Data’s gift card processing business and our observations of the marketplace. First Data will publish a weekly report through the holiday season.