First Data Leaders Exchange Insights with Industry Analysts in Boston

Two dozen analysts, representing 10 research firms, turned out February 18, 2009, for Industry Analyst Day, a first-of-its-kind event for First Data.

First Data leaders and two dozen industry analysts converged in Boston for a day of discussion about our company’s competitive position, strategy, innovations and more.

The analysts—representing 10 of the nation’s most prestigious research firms—first heard from Michael Capellas, who spoke on industry and market trends, as well as the state of the economy as a whole. Capellas also briefed the analysts on First Data’s organizational structure, our competitive position, and our strategic progress in 2008 and priorities for 2009.

Next, Mark Herrington gave a presentation on First Data Prepaid Services, including our history in the space, products and services, key customers, market observations and strategy.

Barry McCarthy followed with a presentation of First Data Mobile Solutions, touching on the vast market opportunity, our product and go-to-market strategies, as well as an update on GO-Tag technology.

Following the presentations, the analysts were treated to hands-on demonstrations of First Data prepaid and mobile solutions in action.

The attending industry analysts represented research firms Aberdeen, Aite Group, Auriemma, Celent, Financial Insights, Forrester Research, Mercator, Oliver Wyman, Tower Group and Yankee Group.

Given the high turnout and rave reviews from attendees, plans are to hold the event each year going forward, according to Silvio Tavares, SVP, Investor and Industry Relations.

Selected remarks from post-event surveys:

The candid, direct tone beats your key competitors analyst events (I mean Visa and MasterCard). Down-to-earth, candid overview.
– Gwenn Bezzard, Aite Group

I am impressed with First Data s commitment to innovation. Great event.
– Elizabeth Rowe, Mercator

Thank you very much. Everyone was open, helpful, clear and thoughtful.
– Peter Wannemacher, Forrester Research