First Data Consumer Research Reveals Key Success Factors for Prepaid Cards in Europe
First Data recently revealed findings from a 2009 study of consumer attitudes to prepaid cards in Europe. Conducted in June and July, the First Data survey asked consumers to evaluate five prepaid card types (gift, general spending, travel, youth and remittance) in four countries representing various stages of market maturity. Germany and Austria are considered to be embryonic, the United Kingdom is more established, and Italy is the most advanced prepaid market in Europe. The study findings may help banks and retailers build more successful business cases for prepaid products.
To download a summary of the research for retailers and/or for financial institutions, please select from the links listed below. Each link will direct you to a brief registration page and a download of a summary of the research.