5 Key Trends Driving Merchant Gift Card Sales
Given the importance of gift cards, it's crucial for merchants to stay on top of industry trends and understand how consumers perceive and use gift cards. On behalf of First Data, Applied Research & Consulting recently conducted the "2013 U.S. Prepaid Consumer Insights Study" to delve into consumer behaviors and attitudes related to gift cards. Specifically, this study compares data from 2012 to 2013 and provides valuable insights into trends in the gift card industry.
About Advanced Marketing and Gift Card Solutions
Using data created while processing nearly half of U.S.-based consumer payments, First Data's SpendTrend® economic analyses provide timely and accurate insight into U.S. consumer spending to help guide market forecasting, identify sales growth areas and inform business decisions.
With a combination of macroeconomic reports and customized data services, SpendTrend economic analyses offer a comprehensive view of retail sales by merchant category, region and payment type. Our subscribers include financial institutions, Wall Street brokers, analysts, researchers and merchants.