No Boundaries: How Universal Commerce is Changing the Future of Banking
Consumers are living their lives simultaneously online and offline, and moving effortlessly between the two. They now expect a completely integrated and seamless experience between brick-and-mortar locations and online channels. This expectation of Universal Commerce includes receiving a unique, personalized experience wherever and whenever they shop, from any device.
The rise of Universal Commerce dramatically impacts consumers’ expectations of banks. Now is the time for financial institutions to make investments in technology in order to build better relationships with consumers, meet their demands for personalized solutions and services, and remain the primary provider of financial services. First Data’s new Market Insight provides intelligence from a recent proprietary consumer study to help institutions implement market-driven tactics to successfully retain and acquire customers in a changing environment.