Five Key Trends Driving Gift Card Success

To gain a better understanding of gift card trends, First Data commissioned Applied Research & Consulting LLC to conduct a study of U.S. consumers. This research sought to measure the percent of consumers using gift cards, as well as to reveal insights into gift card attitudes and behavior. The study was also intended to track changes in usage and consumer perceptions by providing comparisons with similar research done in 2012.

First Data's new eBook presents five key consumer insights that emerged from the 2013 consumer gift card study.