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<!-- Start of First Data Embed --><div><p><a href="http://www.firstdata.com/en_us/insights/FD-ucommerce-savvy-shopper.html?cmpid=soceminuc" _rte_href="http://www.firstdata.com/en_us/insights/FD-ucommerce-savvy-shoppers.html?cmpid=soceminuc"><img src="http://www.firstdata.com/images/Insights/Infographics/SavvyShoppers.jpg" _rte_src="http://www.firstdata.com/images/Insights/Infographics/SavvyShoppers.jpg" width="540" height="810" alt="Savvy Shoppers Seek Value" style="border:0"></a></p><p><strong><a href="http://www.firstdata.com/en_us/insights/FD-ucommerce-savvy-shopper.html?cmpid=soceminuc" _rte_href="http://www.firstdata.com/en_us/insights/TFD-ucommerce-savvy-shopper.html?cmpid=soceminuc">Savvy Shoppers Seek Value</a></strong>, by <a href="http://www.firstdata.com?cmpid=soceminuc" _rte_href="http://www.firstdata.com?cmpid=soceminuc">First Data</a>.<br/>Savvy shoppers want more than just a transaction: they expect an efficient, personal, cost-effective and rewarding shopping experience. Nearly half of smartphone users (47%) believe new technologies should empower that kind of experience. This infographic—based on recent First Data research—examines the role of smartphones in shoppers’ daily lives.</p></div><!-- End of First Data Embed -->