ManpowerGroup Achieves 44% Direct Mail Response Using First Data's Incentive-To-Action (ITA) Solution

ManpowerGroup launched an extensive project that required interaction with nearly 37,000 of its past and current employees. The task was challenging and, after several failed mail and phone campaigns, the company decided it needed to employ a new tactic.

ManpowerGroup partnered with First Data to launch an Incentive-to-Action program. They mailed 37,000 letters to their target population and the letters included gift cards that would be immediately activated once the recipient completed an online survey.

Download the case study to learn how First Data's Incentive-to-Action solution provided a 44% response rate in two months, well above the 3% response rate typical of direct mail campaigns.