The Power of Personalization

Consumer personalization is a hotly discussed and often misunderstood aspect of Universal Commerce. It is gaining market momentum as online social lifestyles, eCommerce, mobile application usage, and advanced data capture/analysis technologies increasingly converge to make easier and more socially acceptable the gathering and using of an individual’s personal data to inform business decisions.

In this paper, three members of the Innovation Exchange – leaders from McDonald’s, CardSpring, and First Data -- discuss consumer personalization.

The Universal Commerce Innovation Exchange, sponsored by First Data, is a group of industry thought leaders that provides insights and information to encourage and aid organizations to build high-value Universal Commerce business strategies.