thinkmoney Deploys First Data’s PIN NOW SMS Solution

PIN NOWSM SMS solution enables fast and secure electronic PIN delivery direct to cardholder’s mobile phone

London, April 3, 2014  – First Data Corporation, the global leader in payment technology and services solutions, today announced that thinkmoney, part of the Think Money Group, has deployed its PIN NOWSM SMS solution which provides a fast, secure and cost-effective digital alternative to the traditional paper PIN mailer. A customer of First Data in the UK since 2010, thinkmoney has rolled out the PIN Now SMS solution across its rapidly growing 120,000 cardholder base.

First Data’s PIN Now SMS solution, part of the organisation’s digital banking service offering, enables delivery of a debit, credit or prepaid card PIN to the cardholder’s registered mobile phone in real-time. The PIN is sent via a text message, following a customer request which is password-authenticated to provide an extra layer of security and protection against unauthorised access to the PIN.

The solution enables First Data clients, such as thinkmoney, to deliver PINs direct to their customers within minutes, in an environmentally friendly and efficient manner. On average PIN notification is delivered 40 seconds after cardholder authentication, a significant improvement from traditional mailed paper PIN delivery. With its secure technology, the solution is PCI compliant and adheres to VISA and MasterCard’s electronic PIN distribution guidelines.

“thinkmoney has been built on the principle of helping our customers manage their finances in a fast, simple and thoughtful way. PIN Now SMS is a great example of these guiding principles in practice. We have already seen take up for the new service exceed our expectations. First Data continues to be a trusted partner in creating an efficient payment processing environment for us and our customers” said Steven Muirhead, head of card services at thinkmoney.

Keith Rowling, Managing Director, UK & Ireland at First Data, added: “We are delighted to have successfully rolled out PIN Now SMS with thinkmoney. As a business we are continually striving to make our processes and in turn those of our clients more efficient and this digital solution is a great demonstration to that end. As consumers are becoming increasingly digitally savvy and environmentally conscientious First Data is working closely with our clients to support and deliver multi-channel banking services in both innovative and cost-effective ways.”

About thinkmoney

thinkmoney provides an alternative to a High Street bank account that makes it easier to budget. The account, for which fees are payable, ring-fences money needed for regular commitments, like bills and savings. It also comes with a 'Money Manager' service to help customers to manage their accounts. thinkmoney Personal Accounts don't require a credit check and are available to UK residents over the age of 18 who can prove their identity.

thinkmoney is part of the Think Money Group.  Established in 1993, the Group employs over 1,000 staff today. A certified Investor in People, Think Money Group has made the Sunday Times' Best Companies To Work For list in each of the past eight years. It has also been awarded accreditation by the National Skills Academy for Financial Services - 'in recognition of their excellent in-house training provision'.

About First Data

Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive client revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction. More information about the company is available on as well as on Twitter, LinkedIn, Facebook and YouTube.

Media Contacts

Louisa Excell, First Data
+44 (0) 1268 296 578