First Data Rolls Out Small Business Solutions at TRANSACT 14

New Solutions and Tools Help SMBs Better Manage their Business; Integrated into Clover Station

Las Vegas, April 9, 2014 – First Data Corporation, the global leader in payment technology and services solutions, today introduced First Data Small Business Solutions designed specifically for small to medium-sized businesses (SMBs). First Data announced the new SMB solutions to attendees at the ETA TRANSACT 14 show in Las Vegas this week.

Unveiled last October, Clover™ Station is the cornerstone of First Data Small Business Solutions with professional-grade tools built in. Its cloud-based software allows SMBs to manage inventory, track revenues, and generate reports that distill transaction data into powerful intelligence. Merchants can customize and grow their Clover Station’s capabilities by adding apps from the ever-expanding Clover App Market.

Other new First Data Small Business Solutions include:

  • Merchant Analytics – a powerful, cloud-based solution that provides merchants with instant insight and recommendations on their customers’ spending and overall business performance, designed to help them grow and manage their business better.
  • TransArmor® – best-in-class solution incorporating the latest data security technologies plus a $100k liability waiver for maximum business protection. Removes personally identifiable information from transactions through end to end encryption that helps protect cardholder data.
  • Perka® – cloud-hosted mobile loyalty marketing program with merchant-validated transactions, social media features, mobile messaging and retail customer relationship management. Later this year, Perka will support presence-detecting technology, part of an engaging digital marketing solution.

“This is just the beginning of First Data’s ability to provide everything a small business needs to accept payments and run their business more efficiently. It’s a great example of how First Data is going beyond the payment transaction to deliver more innovative solutions that will help small businesses grow,” said Guy Chiarello, president, First Data. “Whether tracking inventory to derive value from spending data, engaging customers with a new mobile loyalty program or ensuring their business is PCI compliant; SMBs will now have access to all the latest technology solutions available through the Clover Station.”

Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive client revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction. More information about the company is available on as well as on Twitter, LinkedIn, Facebook and YouTube.

Media Contact
Elizabeth Grice, First Data