19 SEP 2013Perspective: More Meaningful Check-ins with Card Linked ServicesCard-linked offers have been around in some form for years, primarily as a merchant funded rewards network tied to a financial institution’s loyalty rewards program. These programs are great for financial institutions that want to drive usage of their payment cards.
27 AUG 2013Perspective: Data-Driven Loyalty is More Within Reach Than Merchants RealizeSavvy businesses have long understood the importance of identifying and rewarding their best customers. But plastic loyalty cards and paper punch cards are a thing of the past; they slow down checkout and are often ineffective at tracking customer behavior or retaining the most valuable ones.
17 JUL 2013Perspective: Card Linked Offers on the MoveThe convenience of smartphones has led to a growth in mobile marketing over the last several years. It’s also led to a change in consumer behavior. Consumers now expect immediate access to information in the palm of their hand.